Social media disaster for Burger King: Twitter feed says chain sold to McDonald’s

Garrett Dallas:

This hurts…

Originally posted on Gigaom:

Even by the standards of social media fiascos, this one’s a doozy. On Monday, Burger King’s official Twitter feed announced the chain had been sold to its rival and began posting pro-McDonald’s messages and tales of employee drug use.

The strange Twitter activity took place after hackers apparently took control of Burger King’s account and replaced its name and image with the McDonald’s logo. Here is a screenshot of what followers of @burgerking saw on Monday:

Screen shot of burger king hack

The blue checkmark beside the @burgerking name indicate that this is indeed Burger King’s official Twitter account. Other tweets included:

It’s unclear who is behind  the mischief but the tweets’ references to “lulz’ and “@youranonnews” suggest the hacker collective Anonymous is involved.

Meanwhile…

View original 207 more words

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s