The recent campaign by Linkedin to ingratiate users while reminding them of the fact that there are 200 million members on the site is a fantastic example of innovative social marketing at its best. Emails did not just go to the users with the most viewed profiles. A friend of mine received one that said “Congratuations! You were one of our first million members in the United States”. According to TechCrunch over 80,000 people bragged on Twitter about having one of the most viewed profiles on Linkedin.